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It takes just three key strokes in under 10 seconds for your guests to access Mi-Room and start ordering from your menus. This compares to a timely 27 key strokes, taking over a minute to login and download an app – which is enough to put your guests off ordering in-room services.
Cloud-based mobile ordering, such as Mi-Room powered by Wi-Q Technologies, can be delivered on a low-cost software as a service (SaaS) model, incorporating maintenance work and updates. Crucially, there is no need for consumers to download or maintain an app, instead it is instantly accessible without using up storage space.
Cloud-based software can be accessed as soon as the consumer has logged on to the venue’s Wi-Fi – which for the majority, is upon their arrival.
As cloud-based software, Mi-Room is completely scalable to evolve with your business when and where you need it to.
Mi-Room can be implemented with little or no capital expenditure. We have designed a platform that can be fully branded and integrated with your business operations.
Cost to run
Cloud-based mobile ordering is a low-cost solution. Mi-Room is delivered on a SaaS model, with little or no capital expenditure. This way, development and maintenance and are built in and your solution is entirely scalable. It provides access to high-end software without the huge investment that would traditionally be expected.
Wi-Q Technologies’ HTML5, cloud-based technology has been developed in partnership with world-leading software providers, enabling the software to integrate with common systems and payment providers. It can seamlessly link with your staff operations across all departments and even has the API capability to integrate with external services.
Cloud-based mobile ordering will only work via an internet-enabled device.
Cloud-based software doesn’t compete with the app market. Instead, it is instantly accessible via your customers’ mobile devices.
Mobile Device Access
Mi-Room is accessible from any internet-enabled device, including phones, tablets and laptops (particularly useful to connect your services with those on business trips). It can conveniently operate through your Wi-Fi pipe.
Mobile ordering cloud-based technology allows for a new revenue stream through your Wi-Fi pipe. With most guests accessing Wi-Fi upon their arrival, Mi-Room puts your guest services in a place that already has your guests’ attention, with plenty of opportunities to upsell.
Not only is it costly to maintain an app (see cost to run below), but you are relying on a consumer to keep the app on their phone, which requires storage space and competing against other companies’ apps.
Manufacturer software updates are also a regular feature of app management, which affect their performance.
Apps need to be downloaded and often require registration. Consumers will also need storage space on their device to accommodate the app.
Once an app has been developed, time and money will need to be invested upfront to add features and functionality as your business grows.
Apps are expensive and timely to develop. They need to suit different platforms (Android, iPhone, Windows etc.) and the more functionality they have – the more expensive, which often limits design.
Cost to run
The general rule is to budget 20% of the cost of developing an app to calculate how much it will cost to maintain the software. This can prove costly over time and doesn’t account for the expense of adding features and functionality.
POS integration is becoming a must-have, but it is an area where apps have struggled – and those that do integrate come at a price.
It is possible to access apps offline, but users won’t be able to make transactions or requests. If the consumer isn’t connected to Wi-Fi, apps can drain their data allowance.
There is an app for nearly everything – how many apps can we expect consumers to download before they become short of storage?
Mobile Device Access
Apps are designed for use on smartphones and tablets, and therefore readily available to download. However, they are not easy to access on a laptop, if at all accessible. The development of an app must also consider the different platforms, e.g. iPhone, Android, Blackberry. Each time you update your app, it will require work on each device’s development platform.
The potential revenue stream from apps is already on the decline because it has become such a saturated market. It is now more difficult to encourage consumers to download an app and many apps are just seen as building brand awareness, rather than generating profits.